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Post #5: What is Online Marketing?


Online marketing is the best tool for businesses of any size. Big businesses often have many people or teams working on this branch of operations, but even as a small business or single person, much can be done to increase your online presence yourself. You can optimize your website as you create it and create social media to connect to your customer base. As a small business owner, you can connect on a more meaningful level with your repeat customer base, and may have one simple leg up on bigger companies. People trust local. People trust small businesses. It will take time to get brand recognition, and have the same scale as a bigger business, but the word of mouth you get from your community will instill a much easier sense of trust among your first customers. As your customer base grows, you can use analytics to determine who they are. Creating relevant advertisements depends on this information. The best way to view creating promotions or advertisements is to make a sandwich.

Science.
Art.
Science.

Find out who you are reaching out to, design something for their demographic, and see how well it reached them to adjust for future attempts.
Some parts of marketing come in and out of style. No one wants a clogged inbox, but they will happily take exclusive deals. Will your user base appreciate a more casual social media presence? Or something formal.  The beauty of online marketing is you can find out, and implement changes as fast as you can create. There is no turn around with printing or publishing companies to create new physical advertising materials and you are not wasting all of the money spent of the production of those flyers if they fail either. Online marketing is adaptable.

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