Proper Netiquette= Hirability. That is as simple as it gets.
Sharing things that are inappropriate, politically charged, or rude are sure-fire
ways to get turned away by employers. It’s important to maintain a social media
presence in our field however, to show potential employers that we are
comfortable using it. Many of the jobs available to our class in the future may
be helping maintain the social media presence for a company. Going too far in
the other direction, and having too much of a presence can seem spammy to
others and should be avoided. Like all good things, social media is best in
moderation and moderated. Don’t say things online that you would say in front
of your mother.
SEM and SEO are concepts easy to understand, hard to master. To do it effectively, one must constantly review site traffic analytics, see what is actually working, and refocus their efforts. This is important both for free and paid ways to boost your site traffic. One easy free way is to register your business’s local phone number with a search engine. This will make you show up much higher in local listings. Consider your sites Metadata description carefully, and try to describe your company using only the most relevant key phrases. Also, remember to add metadata to all of your images, especially logos and headers, to describe what is being shown. Be mindful of your use of keywords and phrases. If used too much, keywords can make your content look fake and damage your credibility. If used too little, you may not get the site traffic you desire. A good solution is to try to organically fit key phrases into your content. Good ones really vary depending on what your site i...
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