Proper Netiquette= Hirability. That is as simple as it gets.
Sharing things that are inappropriate, politically charged, or rude are sure-fire
ways to get turned away by employers. It’s important to maintain a social media
presence in our field however, to show potential employers that we are
comfortable using it. Many of the jobs available to our class in the future may
be helping maintain the social media presence for a company. Going too far in
the other direction, and having too much of a presence can seem spammy to
others and should be avoided. Like all good things, social media is best in
moderation and moderated. Don’t say things online that you would say in front
of your mother.
Is advertising worth it? If you are reading this, probably not. Most advertising is too costly and ineffective for a small business. There are a few exceptions, but it’s important to utilize the right method for you, below are my thoughts on some common advertising methods. Search engine advertising: Targets people who already want to buy, but too much competition and too costly if you are not using very specific long-tail phrases. Display advertising: Good for people willing to put lots of time and effort to find the right platform to collaborate with probably. I’ve never clicked on a banner ad. This might work better for people looking for an older demographic. Social media advertising: Good for people marketing to a younger demographic. Probably apparel or convenience foods work best for these spots. These will all be impulse purchases, so they have to be eye-catching and relevant among hundreds of similar ads. Good luck Local advertising: Good for something ...
Comments
Post a Comment