Jumping into things without first planning them out is often
a bad idea. Visualize someone spending their student loan money on the newest
gaming system, someone trying to nurse a mouse back to health only to get an
infestation when it escapes, or someone out on their 21st birthday
out getting a face tattoo after a night on the town.
All of these scenarios are reversible, but fixing them is
time-consuming, painful, and costly.
So is delaying launching your site because you didn’t plan
it properly and had to scrap it and start over.
Avoiding this is as simple as planning things before you
rush headfirst into them.
Make yourself a sitemap to start. It does not have to be anything
fancy. Write out the pages you think you will need on some scrap paper. Draw lines
to show what will link from where. What is always going to be in your navbar,
and where you are going to put articles?
Once you have this basic guideline, you can begin wireframing.
This isn’t about colors or typefaces, but is about the arrangement of your
content on a page. You can decide if you want to embed content from social
media, or where to include a box for email signups while wireframing.
When all of this is done, you can finally jump into the fun
pretty design parts. When designing
consider your home page a front door. No one will want in if the screen door is
falling off or the glass is broken.
Make your homepage shine, let your customers know who you
are and what you do, and then lead them to where they need to be.
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