I personally don’t like buying from unfamiliar websites. If I
haven’t heard of it, I don’t want to buy from them. If I'm not searching for the
cheapest thing on amazon, I really have to have the brand in the forefront of
my mind first. I don’t think I’m alone in this, and as a potential future
business owner, it doesn’t work in my favor.
Content Marketing is the easiest way to solve this. People love to learn. If something sparks my
interest, I could spontaneously research it for hours. Creating educational
content helps people to find your site and brand when they do this. If you have
relevant information, they may look to you in the future for further articles. If
once every 10 posts or so you happen to mention your own product and how it
ties in, they just may so happen to
trust your product over similar ones on the market. Think of your demographic
and where they most likely spend their time. Some will spend more time reading
articles on blogs, some might see you on Instagram or Facebook or Pinterest.
Marketing to all in a genuine way takes a lot of time and effort, so it’s best
to use analytics to see where your biggest market is coming from and focus most
of your effort on those.
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