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Post #12: Blogging?


Why make a company blog? Simple: blogging is an efficient low-cost way to reach your customers and improve SEO.

I am just now beginning to work with our local humane society to improve their online presence. Everything right now is still in planning stages, but one of the things I want to set up for them going forward is a blog that posts one or two times a week. 
These posts could be used to generate interest, inform the public, and generate revenue from affiliate links. Our local humane society is at capacity, with more people trying to surrender pets that they can’t take in every day. For them, ideal early topics would be about the importance of spaying and neutering ( to reduce the overpopulation of cats in our area), lists of what you should buy before bringing home your new furry friend (Affiliate links could get them more funding for their animals), and links to training videos and recommendations about discouraging unwanted behaviors ( giving people resources to help themselves instead of surrendering fluffy for scratching on furniture).  A blog will give the Humane Society better visibility, and hopefully help pets find their forever home.

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