Is advertising worth it? If you are reading this, probably
not. Most advertising is too costly and ineffective for a small business. There
are a few exceptions, but it’s important to utilize the right method for you,
below are my thoughts on some common advertising methods.
Search engine advertising: Targets people who already want
to buy, but too much competition and too costly if you are not using very
specific long-tail phrases.
Display advertising: Good for people willing to put lots of
time and effort to find the right platform to collaborate with probably. I’ve
never clicked on a banner ad. This might work better for people looking for an
older demographic.
Social media advertising: Good for people marketing to a
younger demographic. Probably apparel or convenience foods work best for these
spots. These will all be impulse purchases, so they have to be eye-catching and
relevant among hundreds of similar ads. Good luck
Local advertising: Good for something already established
and moving into the area, like a wifi company or new chain restaurant. Will let
the people who can reach you know you are there, but you have to have a service
they care about or need for this to be very effective.
Email advertising: Good for no one ever. I have never met someone
who would like things advertised in their inbox. I sign up for emails from
specific companies if I want them (and that’s usually only if they are giving
me free stuff or a discount).
So what can I do to increase my online revenue? Hundreds of
mommy-bloggers have cracked the code: Affiliate marketing.
On your company blog, whenever listing how to make or do
something, include links to suitable equipment for the job. A good example is a
Humane Society making a list of what you should have to bring home your new
pet; they could include links to examples, and make revenue when someone buys
through those links.
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