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Web 2.0 - What We Have Learned So Far

What we have learned in CIS 170

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Post #10: Online Presence and Social Media

Social media is the way for an online business to hold the door open for a customer, or ask them about their day. It’s the way to make your company have a friendly, likable face when you can’t have face to face interactions with your customers. It also lets you reach out and find new customers with ease. The first step in making a good online presence for your business is to consider where your target demographic spends most of its time. Are they older, and more likely to access blogs or podcasts? Or are they younger and on microblogging sites like Instagram and Twitter? Its best to find what niche will give you the most success before you pour hours into all social media equally, when you could spend more time focusing on the ones that will bring you back the most customers. Social media makes it easy to advertise promotions or sales to bring in new customers, but its important to be careful that it won’t just draw in one time deal seekers. Its also important to monitor how people a...
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Post #5: What is Online Marketing?

Online marketing is the best tool for businesses of any size. Big businesses often have many people or teams working on this branch of operations, but even as a small business or single person, much can be done to increase your online presence yourself. You can optimize your website as you create it and create social media to connect to your customer base. As a small business owner, you can connect on a more meaningful level with your repeat customer base, and may have one simple leg up on bigger companies. People trust local. People trust small businesses. It will take time to get brand recognition, and have the same scale as a bigger business, but the word of mouth you get from your community will instill a much easier sense of trust among your first customers. As your customer base grows, you can use analytics to determine who they are. Creating relevant advertisements depends on this information. The best way to view creating promotions or advertisements is to make a sandwich. ...
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Post #13: Online Advertising: Does it Make Cents?

Is advertising worth it? If you are reading this, probably not. Most advertising is too costly and ineffective for a small business. There are a few exceptions, but it’s important to utilize the right method for you, below are my thoughts on some common advertising methods.   Search engine advertising: Targets people who already want to buy, but too much competition and too costly if you are not using very specific long-tail phrases. Display advertising: Good for people willing to put lots of time and effort to find the right platform to collaborate with probably. I’ve never clicked on a banner ad. This might work better for people looking for an older demographic. Social media advertising: Good for people marketing to a younger demographic. Probably apparel or convenience foods work best for these spots. These will all be impulse purchases, so they have to be eye-catching and relevant among hundreds of similar ads. Good luck Local advertising: Good for something ...
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