My (Heavily in progress) portfolio site.

Post #9: My Website and Search Engine Marketing

SEM and SEO are concepts easy to understand, hard to master. To do it effectively, one must constantly review site traffic analytics, see what is actually working, and refocus their efforts. This is important both for free and paid ways to boost your site traffic. One easy free way is to register your business’s local phone number with a search engine. This will make you show up much higher in local listings. Consider your sites Metadata description carefully, and try to describe your company using only the most relevant key phrases. Also, remember to add metadata to all of your images, especially logos and headers, to describe what is being shown. Be mindful of your use of keywords and phrases. If used too much, keywords can make your content look fake and damage your credibility. If used too little, you may not get the site traffic you desire. A good solution is to try to organically fit key phrases into your content. Good ones really vary depending on what your site is selling

Post #5: What is Online Marketing?

Online marketing is the best tool for businesses of any size. Big businesses often have many people or teams working on this branch of operations, but even as a small business or single person, much can be done to increase your online presence yourself. You can optimize your website as you create it and create social media to connect to your customer base. As a small business owner, you can connect on a more meaningful level with your repeat customer base, and may have one simple leg up on bigger companies. People trust local. People trust small businesses. It will take time to get brand recognition, and have the same scale as a bigger business, but the word of mouth you get from your community will instill a much easier sense of trust among your first customers. As your customer base grows, you can use analytics to determine who they are. Creating relevant advertisements depends on this information. The best way to view creating promotions or advertisements is to make a sandwich.

Post #6: Build a Foundation!

Strategizing is important when going into any battle. Today we discuss the battle of creating a successful online business, and five of the weapons we have to achieve success. Credibility: Make posts and do it often. Be transparent in sustainability practices. Encourage the use of word of mouth advertising among employees. Consider utilizing brand ambassadors. Usability: If you have different services, or sell to different types of customer, tailor the experience to each of them. Do not make them sit and look for what they need, they will not stick around. Let them choose what is relevant to them and then show them a customized experience. Visibility: You can’t sell to people who don’t know you exist yet. Use a combination of social media, advertising, email, and SEM to reach your target demographic. Make your presence more than just selling, so they look to you even when not looking to buy. Sellability: Show customers how the product is going to help them

Jamie Van Meveren's CIS 170 blog

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