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Post #9: My Website and Search Engine Marketing


SEM and SEO are concepts easy to understand, hard to master. To do it effectively, one must constantly review site traffic analytics, see what is actually working, and refocus their efforts. This is important both for free and paid ways to boost your site traffic. One easy free way is to register your business’s local phone number with a search engine. This will make you show up much higher in local listings.  Consider your sites Metadata description carefully, and try to describe your company using only the most relevant key phrases. Also, remember to add metadata to all of your images, especially logos and headers, to describe what is being shown.  Be mindful of your use of keywords and phrases. If used too much, keywords can make your content look fake and damage your credibility. If used too little, you may not get the site traffic you desire. A good solution is to try to organically fit key phrases into your content. Good ones really vary depending on what your site is selling or promoting. Making them less specific will net you more potential traffic, but less relevant site visits. More specific ones won’t reach as many people but will get you leads more likely to stay on your site.

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